Therefore, informal communication should also be given recognition in the organisation. Be as brief as possible. These special facts are known as ‘Principles of Effective Communication’. The necessity for communication within the organization as well as in the external context is profoundly observed in the modern business environment that is characterized by drastic changes consistently. (c) Send your message in the correct style: This may also be described as the principle of adaptability. Mr. X told Mr. Y that he was not being considered for promotion. Clarity springs from a knowledge of the message (what you want to say), the method (how you want to say it), and the medium (what format do you want to say it in). In order to be effective and meaningful, the managerial function of communication must be guided by the following principles: Communication must be such, as transmits understanding of the communication message to the recipient; as per the intentions of the sender. Subscribe here … Negative: It is very unfortunate that your payment was received too late to permit us to ship your goods. Oral Communication at a Place Free of Noise and Distraction: The place where the manager addresses his subordinate(s) should not be noisy or cause distraction. Providing all necessary information, the sender has to answer all the five ‘W’s—who, what, when, where and why. A number of such networks may exist in the organisation at a given point of time but management should consider the effectiveness of the communication network in the given situation and its effect of the behaviour of the communicatee before it finally chooses a network. Instead of telling, it would be delivered sometime in the next week’, say ‘it would be delivered by 19 July, 2017’. The message to be communicated should be brief. What the sender wants to convey must also be what the receiver wants to receive. Required fields are marked *. If the receiver happens to be capable more information can be given with the help of a few words. Your report will be discussed by; a committee. Your communication must include all the relevant facts-size, color, catalog number, quantity, mode of payment, mode of dispatch, the date by which. Ensure that your message is coherent. 5. The feedback (or reaction or response) of the recipient to the message, must be as easily transferable to the sender, as the original communicable made by the sender. Finally, conciseness means the following-. So please cooperate with us and work overtime.”. 4. Hence, the communication should aim at strengthening the business concern through the co-operation of the organisational personnel. Consider the content and the overtones of the message. For example, a hotel manager is questioned about the types of rooms. Prohibited Content 3. (m) Participative processes can be more and more resorted to for both downward and upward communication. Information should be reliable. 18. In this connection, the sender has to ensure the following: i. But that will happen only if the communicator has given careful thought to the content of the message. To make people believe in the content of a message, he should be himself sure that there is nothing incredible or exaggerated in the message. Examine the purposes of communication. Economy 14. 2. 1. The reader would naturally expect you are saying something additional. Promoting understanding and limiting misinterpretations are key goals of the effective business communicator. So instead of vague, generalized statements, give definite facts (unless you can derive a particular advantage; from;’ being general.). Good Communication is Effective Communication Communication is the cornerstone of our profession. We think in a different way. (b) Omit irritating expressions: Some words and expressions are negative in connotation and irritate the reader. It is a part of organisational culture. The sender should give the meaning of words instead of making the words speak for themselves. Empathy – In order to communicate effectively, the communicator should understand the receiver and develop better human relations with his subordinates. 3. The next stage is that the order should be accepted by the subordinate. Rather than saving, “dispatch this mail as early as possible”, it will be better if the manager says, “dispatch this mail latest by tomorrow evening”; because the word ‘early’ can have different meaning for the manager and the clerk. Concreteness means being specific, definite and vivid communication. Negative: We regret to inform you that we will not be able to execute your order until. Informal communication system should supplement the formal communication system. Communication networks refer to the routes through which communication flow to the destination person for whom it is meant. A communicator is judged not only by what he says but also by what he does. Importance of Communication in Management, Communication and Relationship Management, Essential Condition of Communication Program, How to Improve Cross-Cultural Communication, Difference between the Communication Process and Communication Model, Advantages or Importance of Feedback in Communication, Steps for Overcoming Communication Barriers in Business Enterprise, These beautiful earrings cost only Tk. This is the most important principle of an effective communication system. At the workplace, you have emails to send to colleagues, memos to draft and sometimes proposals to write, on a daily basis. Listening is one of the most important tasks of the sender. Repetition induces monotony or irritation. All information and all ideas be communicated at the proper time. So when we write letters, we should write from a third party. These are the ‘Ten commandments of good communication’. Positive: Thank you for your order. Careless use of personal pronouns can also cause ambiguity wrong placing of adverbs and faulty punctuation is also responsible for ambiguity moreover, words having two or more meanings create ambiguity. If the above principles are followed in preparing the message of any communication, the success of communication can be achieved and a failure can be avoided. Communication should be an instrument to explain the situation to the employees. Communication networks refer to the routes through which communication flows to the destination person for whom it is meant. Clarity is the number one rule all business communication must follow. Consistency of message – All messages must be consistent with the objectives, policies and rules of the organization. Avoid repetition. It should promote co-operation among people at work to achieve the organizational objectives. The basic purpose of any communication is to elicit a behavioural response from the receiver. 2. Hence, the message should be sent before the actual need keeping in mind the time required for communication. Co-operation of the personnel is necessary to make effective communication. Principle of completeness. Principles of Effective Business Communication. Since most of the messages are transmitted with the help of words, the transmitter should be careful about the meanings and organization of words. Formal communication however is important in a formal organisation but informal communication does not lose its place in the organisation. Efficiency of communicator and communicates is also affected. So everyone should more careful while encoding the message. Avoiding ambiguity by correct punctuation, personal pronoun, proverbs, etc. 3. Well defined authority structure results in effective communication. Feedback is permitted through a two-way communication system. 8. So you should be sure that you are using correct facts and expressing them with the correct language. The above principles, if followed, will make the communication effective. (j) There is a clear need for supplementing formal communication channel with informal channels. The receiver should be treated with enough importance so that he becomes impressed with the good manner and takes activity very quickly. The communicator should be clear about three points which are as follows: 2. So, the sender or communicator must make efforts to achieve the objective of this response. Any delay in communicating the messages will serve no purpose except to make them (messages) mere historical documents as they lose their importance and effectiveness by the lapse of time. 4. This principle implies that communication should always be consistent with the plans, objectives, policies and programmes of the organization and not conflicting. In business, we must create friendliness with all those to whom we write. 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