Here are some of the biggest benefits of big data for real estate. Many real estate firms have long made decisions based on a combination of intuition and traditional, retrospective data. Big data is making it easier than ever to track interests and activities and market to those interests directly. Sean O’Toole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.. Sean got his start with data in Silicon Valley during the dot-com boom. Data science is the technology likely to have the biggest long-term impact on the real estate industry. Get the latest real estate data and statistics by zip code, county, metro, state and the U.S. broken down by property type, price tiers, house size, and number of bedrooms. Real estate prospecting isn't what it used to be. There is huge pressure on the real estate industry to unlock the potential of big data and incorporate machine learning and evidence-based approaches in … Data for Real Estate Market Analysis. The real estate profession is no exception. The future of lead generation is already here. (Photo by Jannes Glas on Unsplash). As you would expect, big data had the same impact on the real estate industry as well. The use of big data has permeated a wide range of sectors.In fact, professionals from every field rely on it to improve the accuracy and effectiveness of their analysis. Today, real estate analytics make it possible to paint more vivid pictures of a location’s future risks and opportunities. Real Estate Market Analysis, or the process of analyzing a property or investment opportunity to determine likely value and potential ROI, is crucial to long-term success when working in Real Estate. 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