Without a compelling reason to buy, why would customers in another market bother to select your product? After doing more homework on the chocolate industry – including visits to chocolate shops in Japan, the UK, and the US – Fang and Messner decided to help Zotter enter the Chinese market. In this case, my own view is that both the US and China offered attractive opportunities in terms of viability and feasibility; personal passion might have tipped the balance in favour of China. Haidian District, Beijing 100193, P.R.C  Map Zotter's creative and extraordinary creations like the “Hemp Bar” and the “Funny Cake” gather international recognition. 2013 The Open-Air Cinema opens in the Edible Zoo. The company’s rapid growth meant it was not difficult for Josef to get bank loans to fund further expansion. A unique result for Zotter, next to top chocolatiers such as Amedei, Michel Cluizel and Demarquette. All products are created by hand with love at Zotter’s in-house workshop, bean-to-bar and using fair traded ingredients, and then beautifully wrapped in elaborate and stunning designs by Andreas H. Gratze, who turns each individual chocolate bar into a beautiful, sensual present. In 1999, Josef Zotter and his wife Ulrike decided to forego other confections and go “all in on chocolate”, and the Zotter Chocolate Factory was born in a stable on a family farm. Purpose Stiftung gGmbH Süderstraße 73 20097 Hamburg. Josef Zotter gründete 1987 seine Konditorei und legte von Anfang an Wert auf höchste Qualität. This time, Zotter does not have to do the wiring and tiling himself. Julia observed: “We came to a market like this as a non-chocolate business in a way. Tel: +233 544315238; +233 302745944 Read more. Client. After entering the market, it may be important to improvise and deal calmly with unexpected setbacks. Michael Zotter. Thus, chocolate wasn’t the key interest per se; it was the chocolate’s organic characteristic. BERGL, AUSTRIA — In 1996, Josef Zotter’s bakery business in Graz, Austria, was floundering. The Zotter family currently sells 365 different types of chocolate and is very successful indeed… Don’t let it fool you, though, since their path to success was anything but easy: in 1987, Ulrike and Josef Zotter opened up their own pastry shop under the same name. Given that chocolate consumption in China is relatively low, it would have been harder for Zotter to find a chocolate specialist as a partner, and so working with an organic product specialist was probably a sensible option. But the company’s story began long before that. Our entire business is Fair Trade certified. The chocolate world is in motion, which is why the chocolate tester Georg Bernardini once again published a colossal standard work (919 pages) about the international chocolate market. He wins in the category of Trade & Consumer Goods. Sometimes that flavor is nutty, sometimes it has more of a flowery bouquet like the Ecuadorian beans, or more citrus notes like the beans from Madagascar. Josef Zotter expands his operation by opening three more branches. Josef Zotter und seine Frau Ulrike erregen mit ihren ungewöhnlichen Torten- und Schokoladenkreationen regional erhebliches Aufsehen, in der Folge werden drei weitere Filialen eröffnet. Or deliciously fragrant cacao from the African continent, where the very first Fair Trade cooperatives are currently being developed, a beacon of hope in that region. By 2016, Zotter was producing over 400 different varieties of chocolate. Alles begann im Jahr 1987. Zuerst widmeten sich Josef Zotter und seine Frau einer Konditorei, die bekannt für ausgefallene Tortenkreationen war. Art designer Andreas h. Gratze transforms chocolate wrappers into works of art and makes up witty titles such as "For Rascals" and "For Good Ones." From humble beginnings, the factory now receives over 250,000 visitors a year and accounts for around 20% of Zotter’s sales. Facing bankruptcy, he decided to close shop and … The construction of a state-of-the-art workshop with a "running chocolate" tasting station for visitors marks a big step towards transparency, openness and close contact with customers. Josef Zotter expandiert und eröffnet weitere Filialen. Managed by: Patrick Kovacs Cliente. “Chocolates to them are like green tea to us – that is, not very familiar.” From the beginning, they decided to build a Chocolate Theatre in Shanghai, to raise awareness among Chinese customers. After all, you can’t taste the child labour.". Through several early candy-making ventures, Josef Zotter began to be recognized for his fine chocolates, some with unusual and unique flavors. Today Zotter manufactures bean-to-bar, from the cocoa bean to the finished product. Prof Shameen Prashantham (S.P. In 2007, Zotter also built a Chocolate Theatre, for people to experience the chocolate production process from beginning to end, and to get a better understanding of the company’s core values, such as its commitment to organic products and fair trade. Zotter ist eine echte Institution, wenn es um Schokolade geht. On the technical side, Julia had a Grand Diploma in patisserie and cuisine from a renowned culinary arts institute and had studied Food Science and Biotechnology at the University of Natural Resources and Life Science in Vienna. Based on Fang’s success in this case, what are a few best practices that will help Chinese business executives better understand and collaborate with Europeans? 2002 An extension is built to meet rising demand. Die Zotter Schokoladen Manufaktur wurde im Jahr 1987 von Josef Zotter und seiner Frau Ulrike Zotter in Graz, Österreich gegründet. There was also the question of whether Chinese customers would understand the avant-garde Zotter Chocolate’s culture. ", says Josef Zotter.2015 Zotter ranks among the Top 25 - the best chocolatiers in the world. By 2016, total retail sales of chocolate in the Chinese market had declined by 4%. Her deep understanding of local conditions and access to vital networks made it feasible to convert the Zotters’ dream of creating a chocolate theatre in Shanghai into a reality. Josef Zotter das Gesicht der Firma, hinter den Kulissen arbeiten aber auch seine Frau . In 1987, Josef and his wife Ulrike Zotter opened the Zotter Konditorei confectioners in Graz, the second largest city in Austria. Josef’s ambition was to keep innovating and expanding the chocolate business, but he also had other international markets in mind. Josef und Ulrike Zotter haben gemeinsam drei Kinder – Julia, Michael und Valerie. The Kindle version of Josef Zotter’s fourth book Kopfstand mit frischen Fischen. Nach einer Ausbildung als Koch in Söchau zog Zotter auf den Arlberg und wurde Küchenchef im Hotel St. Antoner Hof. "(Bernardini, p. 137)Zotter is the only producer from Germany and Austria in the Top 25 and still the only oneto produce solely in organic and fair-trade quality. If the shared values aren’t there, the partnership may crumble under pressure. Over 250,00o visitors per year make Zotter the second most popular tourist destination in Styria. He and his wife Ulrike open the Zotter confectionery in Glacisstraße in the Austrian city of Graz. In addition to these changes in the market, Zotter also had other challenges to overcome. They introduce an entirely new chocolate-eating experience, chocolaty-melting and, at the same time, refreshingly sour with a smooth finish.2015 Zotter pushed its range of cakes, now offering 16 varieties of Sim Bim Cakes, the very first organic and fair-trade cakes that can be conjured - poof! Aufgeweckt und nussig. By the same token the strengths need to be there too, since in the first instance the foreign company will likely not have sufficient understanding of local customers, regulations, and operational challenges. Er absolviert die Meisterprüfung zum Konditor und experimentiert mit außergewöhnlichen Zutaten. April 2014: Josef Zotter, his wife Ulrike and daughter Valerie are visiting Cacao-Farmers in Belize, and planting trees together...the beginning of a beautiful teamwork *** Pralinen Schokoladenfabrik Delikatessen Hausgemacht Apfel Essen Und Trinken Abwechslung Geschafft Marzipan Since many visitors grieve over the variety, Zotter resurrected the most popular former varieties for a short while. The test included 550 brands and 4,000 products from 70 countries. In another innovative move, he replaces the traditional cubical pattern with a sleek 70 g bar coated in a smooth layer of chocolate. Bean-to-bar: The entire production process from bean to bar is incorporated into the Zotter Chocolate Manufactory. (Chocolate – the reference standard 2015, p. 839)The Top 25 are awarded 6 cocoa pods. Genealogy for Josef Zotter (1833 - d.) family tree on Geni, with over 200 million profiles of ancestors and living relatives. Les barres Zotter incluent des ingrédients aussi originaux que l'asperge, la vodka, le céleri, le fromage, le citron vert ou encore la lavande. A gama de ingredientes para as barras de chocolate Zotter inclui aspargos, vodka, aipo, queijos, limão, lavanda, e uma infinidade de sabores mais exóticos. The company also introduced China-specific packaging for special occasions. ... Ulrike Zotter und Vater von drei Kindern. View the profiles of people named Joe Zotter. Josef Zotter’s instinct to reach out to a fellow-Swiss person based in China is a natural one. During the chocolate boom they were certainly one of the driving forces. Nel 1992 inizia a produrre cioccolatini e inventa il cioccolato scavato a mano, una miscela di inventiva […] Join the largest, most influential b-school network in China: over 24,000 business leaders, and growing. Josef Zotter ist verheiratet mit Ulrike Zotter, die auch das Unternehmen managt. Map : Actually the Zotters may not be the best textbook example of making strategic plans, since many of their decisions are intuitive! What factors are most important when making such a choice? His 25-year old daughter Julia Zotter moves to China to manage the new facility. Marketing strategy or simple temptation? Ich würde für meine Schokolade die Zutaten … wählen. Josef Zotter remembers the decisive moment: "It’s either the chocolate or the confectionery, we can’t do both." Email: info@ceibs.ch In 2011, Josef began looking for potential business partners in China. Josef Zotter. It’s important to recognise the importance of personal interests, especially in smaller family businesses – but also to have the maturity to assess if these personal interests can be aligned with the success of the business. Nigeria office contact: +234 9031855879 Email: africaprogram@ceibs.edu The company’s rapid growth meant it was not difficult for Josef to get bank loans to fund further expansion. Coated with dark, high-percentage chocolate. Zotter products are sold online in China. S.P. Er und seine Frau Ulrike standen vor der Frage: Konditorei oder Schokolade? 2011 Zotter opens the Edible Zoo as the open-air part of the Chocolate Theatre: a 66-acre adventure farm where Zotter serves food from the company’s own fields and gardens. The theatre can help them to experience and understand chocolate.”. The difference is that before you enter you’re making hypothetical decisions, and once you’ve entered you’re making decisions based on reality. (Chocolate – the reference standard 2015) VARIETY AND CREATIVITY. What are the lessons for Chinese looking to partner with foreign firms entering the China market? So könnte man ihn kurz beschreiben ;). 2001 Zotter starts travelling to the countries where the beans are grown – Nicaragua, Peru, Bolivia, Brazil. She explained, “We knew we wouldn’t sell a lot of chocolate at first, but we understood that Shanghai was a place for entertainment and experiencing new things.”. We came to raise awareness and show people what chocolate is, with an experience-based concept. Extremely rare to no deviations in the outstanding quality of the products. The unusual creations such as “hemp slice”, “the funny pie” and “scarlet runner bean roll with coriander” earn regional fame. 1987) arbeitet seit 2017 in der Produktentwicklung mit. This is particularly important in the fast-changing Chinese market. For her final paper, she travelled to Brazil to start a cocoa research project. It provided visitors with an opportunity to understand the chocolate manufacturing process, try freshly roasted cocoa beans, taste more than 200 types of chocolate, and take a rest in its Viennese-style coffee bar. 1987 eröffnete der Steirer in Graz mit seiner Frau Ulrike eine Konditoreikette und scheiterte. S.P. Josef Zotter (* 21. Together they open the z o t t e r Chocolate Manufactory, an artisan workshop in what used to be the barn of Josef’s parents’ farm. But their products are not just innovative, they have always been of a very high quality as well. Zuvor hatte Zotter zwölf Jahre lang eine Konditorei mit vier Filialen betrieben, deren Zotter-Torten regionalen Ruhm erlangten. Zotter has said goodbye to the ubiquitous chocolate cube patterns and dips his creations in a tender-melting, fine chocolate coat which covers a substantial, deliciously filled center, producing a wonderful bonbon effect. "There wasn’t even a sign, but people used to knock on my mother’s door and ask if they could buy chocolate. Do you behave differently before the foreign firm has entered and after it has already established a presence in China? Fünf Jahre später begann die Produktion der ersten handgeschöpften Schokolade. Überschreiten der ersten Schwelle: Durch die Hochzeit kommt Zotter zu etwas Geld, das er in die Renovierung des Lokals investiert. Josef Zotter, born 21 February 1961 in Feldbach, Styria. Whenever Julia talked about the top managers in Zotter China, she always said how proud she was to have Fang and Messner on board. Zuerst widmeten sich Josef Zotter und seine Frau einer Konditorei, die bekannt für ausgefallene Tortenkreationen war. Sometimes those original Zotter combinations are classic, sometimes eccentric, but they always produce a sublime and unique flavor experience. ): First, I think that it’s important to be clear about what the value proposition for the contemporary Chinese market is. 2016 Zotter is nominated for the World Entrepreneur Of The Year Award 2016 in Monte Carlo. : Fang was passionate about something – organic products – and saw a great opportunity to work with Zotter as part of this broader mission. 1992 Josef Zotter starts making chocolate in the back room of his confectionery in Graz and invents hand-ladled (“hand-scooped”) chocolate, a unique blend of innovation and craftsmanship with layered fillings. In 1987, Josef and his wife Ulrike Zotter opened the Zotter Konditorei confectioners in Graz, the second largest city in Austria. Zotter submitted 17 chocolates and was awarded 2 x gold, 8 x silver and 5 x bronze, 15 times in total. He and his wife Ulrike open the Zotter confectionery in Glacisstraße in the Austrian city of Graz. Third, identifying a reliable partner is important. In 1996, he opened two more pastry shops in Graz and another one in a … 1994 Chocolate fuses with art. , by the audit & consulting organisation EY at an award gala at the Hofburg in Vienna. 2013 Zotter opens a Chgocolate Theatre in Shanghai. 2013 Zotter’s traceability scheme offers complete transparency. Another China-specific innovation was chocolate mooncakes which included four flavours: traditional chocolate and three hand-scooped varieties. 1992, Josef Zotter wird 31 Jahre alt, geht es an die Produktion … Ich mag … (überhaupt nicht). He succeeds in creating a recognisable design with a multitude of different styles and motifs. We are talking about veritable chocolate miracles consisting of several layers, which are spread by hand – one on top of the other – onto long lanes. For instance, their strengths may be limited to certain types of products or regional locations. "In Ghana and Ivory Coast, 200,000 children work in cocoa production. In the end, a decisive factor in deciding to pursue the Chinese market was the expertise of his eldest daughter, Julia. Now every single bar of chocolate comes with a beating heart and a soul. Julia Zotter (*1987) built the chocolate theatre in Shanghai and ran it for three years (May2014-August 2017). S.P. S.P. Josef Zotter. Insieme alla moglie Ulrike, Josef apre la pasticceria Zotter a Graz e le sue creazioni insolite guadagnano fama regionale portandolo ad aprire in breve tempo altri tre punti vendita. On the cultural side, she was a fluent speaker of multiple languages, including Chinese. The unusual creations such as “hemp slice”, “the funny pie” and “scarlet runner bean roll with coriander” earn regional fame. Here are his pioneering varieties: Poppy-Cinnamon, Pumpkin Brittle with Marzipan, Hemp, Raw Food, Champagne and Roasted Walnuts with Marzipan. (Laughs.). One of the most important ones was the DIY (do it yourself) Chocolate Workshop. Ulrike Zotter managt das Unternehmen, sonst würde die Biografie hier endgültig enden. Josef Zotter is a man never to shy away from experimental flavours – think cheese, bacon, craft beer, pigs’ blood – no flavour combination fails to exist – hemp mocha, anyone? So in making plans it is important to undertake competent external and internal analyses, to assess the power and interest of stakeholders, and to come up with an appropriate market entry strategy. À l'heure actuelle, Zotter propose 365 variétés différentes de barres et autres sucreries. Since her adolescence, she has helped out in all areas of the chocolate manufacture. How can Chinese nationals who want to contribute to the success of foreign firms operating in China prepare themselves for such a role? The delicious zoo delicacies will soon also be available in cans for your home.2015 Zotter goes USA. At that time it all began with just one employee in the former stable on the family farm. In the partnership, Fang sensibly relied on the Zotters for the expertise on chocolate, while herself providing the China expertise. Fang had no experience in the chocolate business, yet she was enthused by the prospect of partnering with Zotter. Copyright © 2020 China Europe International Business School. 1999 konzentrierten sich die beiden am elterlichen Hof in Bergl auf Schokolade, stellten auf fairen Handel und Bio um. Focus client. Julia Zotter. Mr. Zotter uses dairy products from organic farmers in the mountains of Tyrol and specialty organic products, like seeds, fruit and nuts, from local farms. 1999 The Zotters decide to put all their proverbial eggs in the chocolate basket. ... Ulrike Zotter und Vater von drei Kindern. Zotter Schokolade GmbH is located in Riegersburg, Steiermark, Austria and is part of the Candy Manufacturing Industry. He wants to encourage visitors to "look your food in the eye." He met an Austrian businessman with a company in Beijing that sold organic products online. 2012 Josef Zotter and his family visit Burmese child refugees in Thai camps, whom he supports with his "Yummy! Foco no Cliente. The Zotter case demonstrates the value of having an excellent Chinese partner. Heute gilt die Zotter-Schokolade als eine der besten der Welt. Stand: 24.1.2020. Damals gründete Josef Zotter im zarten Alter von 26 Jahren mit seiner Frau Ulrike die Zotter Konditorei in Graz. Chocolate Theatre: Visitors are invited on an excursion into the world of chocolate with various tasting and learning stations and a discovery shop. 2 unterschiedliche Tafeln in einer Verpackung: Einmal selbstgemachter Walnussnougat mit zart gerösteten und in Zimt karamellisierten Walnussstückchen als Einlage. We produce small batches and focus on flavor variety in order to show how exciting the world of cacao can be. 6 cocoa pods stand for "Extraordinary quality of all products. Februar 1961 in Feldbach, Steiermark) ist ein österreichischer Unternehmer. Josef Zotter ist verheiratet mit Ulrike Zotter und Vater von drei Kindern. Sie haben ein Manifest für eine neue Wirtschaft in Buchform verfasst. The subsidiary Zotter Chocolates US was established in April, focusing primarily on E-Commerce and its Online-Shop. Josef Zotter, 58, ist ausgebildeter Koch, Kellner, Konditor und Biobauer. In his view, good advertising should inspire and challenge consumers. She gave Messner the position of General Manager in November 2015, while Fang became the Deputy General Manager and Julia herself handled the technical side and product development. Und einmal eine süße feinduftende Kaffeeschoko, in der frisch gemahlener, fair gehandelter Kaffee steckt, der direkt bei Zotter in der Kaffeerösterei geröstet wird. Sugar reduction is an important trend, which is why Zotterreinvented its white chocolate; with less sugar and lots more milk. Josef Zotter is one of the few European bean-to-bar chocolate makers and the only one to produce exclusively organic and fair-trade quality. 2012 Zotter is rated among the top 8 chocolate makers in the world. They also had a chance to sample Zotter’s wide range of products. Julia Zotter, the company’s representative in China, credits much of their success to their excellent Chinese partner, Amy Fang (CEIBS EMBA 2010). At the end of March 2014, Zotter’s brand-new Chocolate Theatre opened on the banks of the Huangpu River in Shanghai, built in a 100-year-old former clothing factory. Read on for excerpts from the case, followed by a Q&A with co-author Professor Shameen Prashantham. Und einmal eine süße feinduftende Kaffeeschoko, in der frisch gemahlener, fair gehandelter Kaffee steckt, der direkt bei Zotter in der Kaffeerösterei geröstet wird. She has taken a liking to the country and speaks the language fluently. Bernardini’s verdict: "Zotter is by far the most innovative company in the chocolate industry. Julia Zotter (Jg. : Pre- and post-entry are sub-processes in a broader process of internationalisation. Sie wird in den Folgejahren zu seiner wichtigsten Beraterin. What are some of the lessons here that could be helpful for other foreign firms looking to break into the China market? This case is a great example of what it’s like for a European company to master the China market. "I have created this chocolate shocker because I know that only a few drops of blood are cause for a huge uproar, while factory farming is quietly accepted. For others, it might be sensible to start off in a tier-two or tier-three city, where operations (and mistakes) may be less costly. 2006 The entire range is converted to organic production. z o t t e r becomes the first Austrian company to be included in the prestigious American university’s curriculum as a case study. Ulrike Zotter, wife of chocolate maker Josef was our guide, on our tour of Austria’s chocolate wonderland. 2010 Zotter is invited to Harvard. Apprenticed as a chef/waiter and pastry chef. Zotter is an Austrian bean to bar chocolate maker with a penchant for the wacky. : Entering any international market requires access to new knowledge and networks. Das auf die Schokoladenproduktion spezialisierte Unternehmen wurde 1999 vom Koch und Konditor Josef Zotter in der damaligen Gemeinde Kornberg in der Steiermark gegründet. Alles begann im Jahr 1987. In meine Schokolade Gratze’s choice of artistic motifs is driven by his exasperation with advertising that permanently underrates people’s intelligence. Nach einigen Jahren wechselte er ins … However, since Shanghai was perceived to have a more international outlook, he instead introduced Josef to Shanghai-based Amy Fang and Rudi Messner, who had gained a good reputation among companies in the organic food business. And naturally, we also offer several delicious vegan creations. He expands and opens three more branches. Nach einigen Jahren wechselte er ins … She spent a year in China (Xi’an and Beijing) during her school days and studied food- and biotechnology at the University of Natural Resources and Life Sciences in Vienna. Damals gründete Josef Zotter im zarten Alter von 26 Jahren mit seiner Frau Ulrike die Zotter Konditorei in Graz. The idea to reduce sugar led to the creation of three more new chocolate varieties: “Verjuice - Green Grapes”, Labooko “Cheeky Fruits” and Labooko “Apple & Sea Buckthorn with Vanilla”, which have a refreshingly sour taste. Transforming Zotter’s Chocolate Theatre into a Classroom. Even their tried and trusted ‘hand-scooped’ chocolates are continuously being developed and taken in new directions.". Josef Zotter, der Sonnentor-Gründer Johannes Gutmann und der gelernte Investmentbanker und Gründer der „Gesellschaft für Beziehungsethik“ Robert Rogner fordern eine „spirituelle Revolution“ in der Wirtschaft. In 1987, founding of the Zotter family business: together with his wife Ulrike Zotter, the 26-year-old Josef Zotter opens up the Zotter confectionary shop in Glacisstraße in Graz. Zotter made multiple innovations for the China market. Mein Weg aus der Krise ("Headstand with Fresh Fish. Go on a trip around the world with us and discover the real taste of chocolate. Today Zotter combines innovation and craftsmanship. April 2014: Josef Zotter, his wife Ulrike and daughter Valerie are visiting Cacao-Farmers in Belize, and planting trees together...the beginning of a beautiful teamwork *** Pralinen Schokoladenfabrik Delikatessen Hausgemacht Apfel Essen Und Trinken Abwechslung Geschafft Marzipan. Labooko Nicaragua 50% is the best milk chocolate in the world according to Bernardini’s tests. 03.10.2019 - Josef Zotter: Chocolatier, Andersmacher, Familienmensch, Landwirt, ....Träumer. A qualquer momento, tem 365 variedades para escolher. 5. - directly from the glass onto the plate!Read more2015 Extension of the Cemetery of Ideas. He wants to get to the source and to talk directly to the growers. For the Zotter Family, the core company value was having fun with chocolate. 1987 Formation of the Zotter company as a family business: 26-year-old Josef Zotter decides to put his own ideas into practice. One memorable example of how the CEIBS Real Situation Learning Method makes cases come alive is a Global EMBA class visit to Zotter’s Chocolate Theatre in Shanghai. Das Unternehmen ging pleite. Email: info@ceibs.eduMake an Enquiry, Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C. Second, it must be recognised that even though one talks about entering the “China market”, in reality the first step involves a small part of that market. In 1987, founding of the Zotter family business: together with his wife Ulrike Zotter, the 26-year-old Josef Zotter opens up the Zotter confectionary shop in Glacisstraße in Graz. Together with his wife Ulrike, Josef Zotter founded his chocolate factory in Riegersburg near Graz, in beautiful Styria, in 1999. Georg Zotter: Birthdate: estimated between 1774 and 1832 : Death: Immediate Family: Son of Josef Zotter; Josef Zotter; Maria Zotter and Maria Zotter Husband of Maria Zotter Father of Josef Zotter; Juliana Zotter; Johann Zotter; Georg Zotter; Maria Zotter and 1 other Brother of Elisabeth Bauer. ", 1999 Zotter was still a one-man-one-woman operation, 1999 The first Zotter shop was in my mother’s lounge. 1996 Josef Zotter is forced to go into administration. Julia Zotter (born 1987) runs the Chocolate Theatre in Shanghai. “After three years, we were probably the number one company for organic detergents in China,” Fang said, “We wanted to devote the rest of our lives to supporting organic trade, which is good for society and the environment.”. The Academy of Chocolate Awards in London saw the Labookos sweep several awards and achieve top scores in the international chocolate test. In March 2014, Zotter Chocolate’s brand-new Chocolate Theatre opened on the banks of the city’s Huangpu River and customers could buy about 365 different kinds of chocolates from Zotter China. Zotter focuses on innovation. Zotter ranks among the best chocolatiers in the world "Zotter is and will remain at the top of the world-best chocolate manufacturers and by far the most innovative chocolatier of all." Josef Zotter has reinvented chocolate – case in point: Hand-scooped Chocolates, which are basically giant bonbons. We buy our cacao directly from the growers and are happy to pay well above the global market rates for a high-quality product. Julia Zotter is an all-round talent who is also, by the way, fluent in English, French, Spanish, Portuguese,Chinese, German and a bit of Latin. 2014 Opening of the Skywalk, an observation deck made with glass, that allows a spectacular overview of the Edible Zoo and the surrounding area.2015 In the newly erected meat workshop in the neighbouring villlage, Zotter processes the meat from the animals of the "Edible Zoo" directly into the finest meat and cold cuts specialties, which you can try in the eco restaurant.

josef zotter ulrike zotter

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